Capital Z

Lindsey, a seasoned blogger and social media pro teamed up with her sister Abby when they decided to design and develop their very own retail brand. We had previously worked with Lindsey on the visual brand for her uber-successful blog, so when she approached us to help bring this new brand to life, we were beyond excited to collaborate again.

The clear challenge for Lindsey and Abby was to stand out in a very saturated market. Together we designed and developed the brand, Capital Z. With an explicit understanding of the company's demographic, and a focus on strategic branding by way of our signature brand framework, we helped bring their vision to life with not only core brand assets like a logo, graphics, typography and brand guidelines, but also supplemental and ongoing graphics for social, email, print and other channels.

Capital Z launched to rave reviews in late 2023. The brand is bold, colorful, and works perfectly with the vision that Lindsey and Abby have for their audience: to add a final flourish to an otherwise uninteresting look. Now, with their foundational brand elements, they are empowered to bring their products to the masses with graphics, videos, emails, social media and more.